Monet Direct Mail

Bespoke iphone dm

Monet is a mobile website software system that can move their business ahead. It offers businesses a new way of reaching their customers, especially those who are time hungry, eager and ready to make an instant purchase.

The identity of Monet derived from ‘MObile InterNET’, to create a brand name with personality and instant recognition.  Its association with a pioneer of Impressionism lends it a classic feel. But it also hints at ground-breaking qualities – something which was at the heart of the Impressionists’ work.  

The direct mail solution to market this product was to design a bespoke package containing an iPhone to create a very memorable first impression, that would deliver the sales messages, show examples of previous mobile websites directly to chosen marketing executives. Once this message has been delivered, the iphone sends a message back to xibis, allowing them to call the recipient directly to organise a meeting. With the added bonus of cutting out any resistance from secretarys and pa's, this creative solution has worked wonders for the client.

A microsite and email marketing campaign was also delivered.

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