College of West Anglia

2010 Prospectus

Over the last five years, we have worked well together, producing some very engaging publications and marketing materials for the College of West Anglia.

This year's full-time course guide was no exception. Bright, engaging imagery, backed with emotive copy, did a great job of selling the opportunities at the college to prospective students.

By having a look and feel that was more typical of a high-end publication – rather than some of the more traditional prospectuses out there – really shows that the College is in-tune with what students are exposed to and what they have come to demand.

The Complete Learning Toolkit was born thee years ago, and this year we wanted to develop this to give it a fresh feel and slightly different angle. The college wanted to guide students from the prospectus to their website to find out the full information about each course, so this gave us the idea to base the visual graphic around an internet search engine, culminating in the strapline: your true vocation - found.

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