Some examples of email marketing you can offer
To a lot of people, the term "email marketing" automatically conjures images of an email intent on one thing - selling. In actual fact, there are a number of types of email communications you clients can send through DV8, some of which are not directly sales related but can certainly contribute to their bottom line in other ways.
Quick Announcements
Often called postcard emails, these are simple, brief announcements you might want to make, informing customers of a special offer, a popular new product or quick fire sale. These types of emails are typically restricted to a single call-to-action and should be easy for the recipient to scan in a few seconds. Here are 2 quick examples of a quick announcement in action.
Email Newsletters
The primary purpose of an email newsletter is to build upon the relationship you have with your own customers. Of course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing relevant, useful content your subscribers might be interested in.
Often the content isn't directly related to your products either. For example, an online grocer might send a monthly newsletter featuring a few recipes, a story on the benefits of organic produce and a column with exercising tips. To get the creative ideas flowing, here are two quick examples of great looking email newsletters.
Catalog Emails
A catalog based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase. I often see designers label catalog emails as newsletters, and admittedly the lines can get blurry sometimes.
Press Releases
If you have a list of media contacts that have given you permission to contact them, email press releases can be a great way to attract news coverage. Of course, there are a number of services that can distribute your press releases to the media, but maintaining their own list of media contacts can be a great way for you to send targeted, personalised press releases only to those contacts who will be interested.
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Tip - Scheduled Campaign
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