100% pure passion.
We're not 9 to 5, in other words we don’t do normal office hours. We know that inspiration can strike at any time, so when we switch off our laptops at the end of the day, we don’t really switch off at all.
There are limits obviously and we’re not going to give you that nonsense of working 8 days a week. Despite what Lennon and McCartney said, there’s definitely only 7. Which is plenty, because we have design on the brain for each and every one of them.
You can tell we’re hardwired to come up with ideas round the clock, because sometimes our blog will be updated at an ungodly hour. Like 2.04am, for example. Obviously we could have waited until morning to upload it, but we’d be busy working on your brief then, wouldn’t we?